People will often ask us what we do to promote Spaceship Days. Whether its of the shameless variety or not, self promotion can be something of a slippery slope. Here are some of the things that have worked for us.
They might work for you too.
1. Engage your fan base
In 2011 everyone is an expert at social media, so much so they actually forget to take the time to be social. Instead of posting links all over the place, waving your arms and shouting "Buy this!" try just saying "Hello." The personality of your band can be just as endearing to people as the songs you play. Don't be afraid to show some.
2. Figure out what works for you... and what doesn't
Newsletters are cool, but if you're sending out 2000 emails that only 9 people actually open, it might be time to try a new tactic. Making music is a creative undertaking; use some of that same mojo for your messaging. Try a blog, or video. If you're tech savvy, add an updates page to your website. The only limit is the depth of your imagination.
3. Don't be shy
There are a bazillion different websites that cater to indie artists. Use them. No one will ever stumble across your music unless you toss it under their feet.
4. Think outside the computer
Never underestimate the power of a face to face connection. Visit popular venues. Watch shows. Meet people. Talk to other artists and their fans. Pass out stickers, download cards, even CD singles if you can afford them. Flyers aren't just to advertise gigs. Throw a cool picture and a link on some 11"x17" and now you have a poster. Many a song are on my iTunes simply because I saw clever album cover on a piece of paper pinned to a coffee shop bulletin board.
5. Share the love
If there is a band or artist that you particularly enjoy, tell people. The object of your attentions may or may not respond in kind, but in this business you can never have enough good karma.
C
